As already mentioned, stimulating the development of small and medium farmers and replacing illicit crops is one of the main challenges and overcoming them is an essential step. For example, in Cauca, José Adrian Ceballos has dedicated himself to planting cannabis since he was a child and today seeks to legalize all cultivation practices and join the wave of growth in the industry.
In his greenhouse, which currently has 600 plants, Adrian produces marijuana which, due to its composition, is especially medicinal. However, he says he has not had government support in the process, despite the fact that he has touched several doors. Also, he says that like him, many farmers also try to make the transition. Unfortunately, “we do not know how to present the productive projects that they ask for, or we do not have the resources to do them. There are many farmers here who cannot even read or write, “he says. There is no doubt that formulating policies closer to the reality of these people and facilitating access to resources is essential to achieve the linkage of small and medium producers.
Gonzalo Araujo and Juliana Ocampo, partners of Orza, a corporate strategic relationship company, have helped Canada (one of the cannabis industry companies in the country) to solve problems with the planting of 17 hectares of marijuana in Barichara, Santander. The community, in a town especially a tourist, is concerned about the type of visitors that this crop can attract. They fear that the plantation will attract people who use it recreationally and worry that this will affect the tourism of one of the heritage towns of Colombia.